Health & Style Institute Beauty Bites

Envious of that natural, artfully mussed, beach wave hair that you see on every red carpet and that hair stylists re-create every season backstage? You can get that undone, I-just-woke-up-with-wavy-hair-this-perfect ‘do, with minimal effort… with a perm.

We already know the adjectives and images popping into your head: poufy, fried, ’80s, chia pet, Flashdance fuzzbomb. Those descriptors belong to the perms of yesteryear. It’s better this time. It’s so different this time around that salons were advocating a name change–”body wave”–when the New York Times wrote about the return of the perm two years ago–but it’s still just called a perm.

The perms of today are smooth, effortless, volumizing, require almost no blow drying and can give you beautiful, wavy hair for up to a year. Pros of the procedure? It’s really easy to style and maintain. Cons? It may take about a month before it looks how you want it to and the chemical can make your hair smell funny for a few weeks.

Anyone worth their repeated viewings of Legally Blonde knows that ammonium thioglycolate is the active ingredient in a perm that breaks down hair bonds, and that’s still the case. Neutralizer applied after the ammonium thioglycolate locks in the curl. The secret to getting that elusive modern wave via a perm lies largely with the technique of the stylist and the condition of the hair.

In the old days, they threw rollers in the hair and applied solution, without a lot of thought put into it. Today, stylists take many things into consideration. Like: What kind of look is the customer going for? Does the customer bleach their hair? Color? Texture? Does the client swim, is there chlorine in the hair? Is the hair very fine? What is the length and shape of the haircut? Your chances of smooth, natural results are instantly better depending upon your answer to these questions.

How do you up your chances of making sure you’re getting a good perm? First, make sure the hair is cleansed properly—styling products build up on your hair and close the cuticle. If you apply perm solution over that, you get that crunchy feel. Here are some other tips:
• The number one rule for any major hair change: Have a consultation. Bring in pictures to make sure you and the stylist are on the same page.
• Take care of your hair. Having good quality hair is like priming your skin before applying makeup, the base is just as important.
• Get a haircut with layers. If you have all the same length, you’re going to have a pyramid on your head.
• Perform proper post-perm maintenance. You can make even the nicest perm look like a big fuzz bomb with a blow dryer. Wash it with moisturizing shampoo and air-dry it, or use a good diffuser on your blow dryer.

And now through March 31st, you can save money with our March Special: Save $10 off a Perm or Relaxer texture service. Call today to schedule: (336) 885-3452


Full hair is back — tumbled, tousled, curly, and va-va-voom! Want to replace limp and lifeless hair with hair that’s full of bounce and volume? A few tips:

Remove the buildup.  Residue from shampoo, conditioner and any other hair products that you use can build up in your hair, making it limp. Use a clarifying shampoo occasionally to remove all of that gunk and restore your hair’s natural volume.

Choose wisely.  If you choose to buy a volumizing shampoo then be careful when deciding which one to try. Some volumizing products coat your hair to make it thicker, but volume is about lift and bounce, and if it’s coated it will be heavier and harder to lift. We carry a wide range of products and can help you find the one’s just right for YOUR hair.

Get a haircut.  Long hair is heavier and harder to lift, so for instant volume get it cut shorter. Another option is to have layers cut into it; the shorter the layers, the more volume you’ll achieve.

Different voluminous looks to have fun with:



Tumbled and Tousled

When hair is lifted but sleek on top, with lots of volume on the sides, the effect is a slightly bed-head-y but very glamorous look. Loosely rolled ends add to the effect of lush texture. Body Boost: To get this look, but avoid “retro” hair, tease just a few random spots for modern-day volume.


Weightless and Windblown

If you’re always trying to tame your fine-hair flyaways, here’s your chance to let them go wonderfully wild instead. With this sexy style, choppy, thinned-out edges and loose layers give your hair more room to move. Body Boost: For added lift and height, spray a light-hold hairspray from underneath your hair.


Lifted and Layered

For a short and sassy ‘do that looks current, add volume to the top but keep the sides sleek. Avoid a too-perfect, helmet-shaped look by using your fingers to create lots of space between the top layers. Body Boost: To steal this style, use medium-size Velcro rollers on top of your hair after it’s dried. Heat for a couple of minutes, let cool, and remove.

Soft and Spiraled


For lush, loose locks, try a dramatic curly-haired coif. To save time, but still get the carefree result, create curls on the outer layer of hair only. Body Boost: To get curls that float, flip your head upside down and run a large-tooth comb through the underside of your hair.

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