Salons and spas often experience high employee turnover among stylists. Good communication skills are the key to creating long-lasting relationships with both employees and clients.
Below are some tips to retain salon employees.
Improve Brand Image
Potential employees research the spas they apply for. A few branding updates salon managers can make include:
- Have engaging website content that makes spa professionals want to apply.
- Share employee milestones, awards, and success stories. Consider including an employee profile to show that each spa employee is appreciated.
- Employee testimonials in the form of videos or quotes that provide valuable information to those looking for a positive work environment.
- List core values to show pride in customer satisfaction, community involvement and having a positive company culture.
One-on-one meetings allow salon managers to set goals and understand their employees’ needs. Performance reviews can result in positive feedback that leads to growth from both employees and managers.
Engage in Active Listening
Include employees in important decision-making opportunities. Take their suggestions seriously and allow them to grow with your spa business.
Salon managers should celebrate their employees’ successes. Bonuses, gift cards and social media shoutouts show appreciation for salon employees. Acknowledging achievement shows the loyalty needed to retain spa employees.
A spa employee’s salary needs to reflect the value they bring to the business. Raises, promotions, and higher commission goes a long way in keeping valued employees happy at your salon.
Gain more insight on how to retain employees at Health and Style Institute’s Salon and Spa Leadership program. Call 1-844-94-STYLE for more information.