Spa management offers independence and creativity. Creating a relaxing environment with great service involves strong communication and problem-solving skills. Sometimes managing this environment can be stressful, but the proper training can help managers be successful.
Here are five common issues spa managers deal with and possible solutions:
- Difficulty Booking Appointments
Spa professionals are often expected to book their own appointments with customers. The time it takes to book an appointment takes away from the time a cosmetologist could be spending with customers. A client’s service shouldn’t be paused so that their hairdresser can make another appointment.
Online booking makes scheduling easier for both spa employees and customers. Clients will have a clear understanding of each employee's availability and what services they offer. Spa employees will be able to dedicate all their time to servicing their clients instead of worrying about overbooking.
- Customer Loyalty
The spa industry is competitive. Bad service or a lack of equipment won’t result in a second visit. Customers that feel valued will want to come back.
Keeping client records and making sure to send them personalized messages like birthday wishes will let them know they’re appreciated. Create a social media page and fill it with fun content. Clients will feel like movie stars when they see their blowout on their favorite spa’s social media page.
- Spa Maintenance
Spas have a lot of moving parts. Oils and shampoos can run out and equipment can break. Keeping these issues in mind is important for retaining customers and avoiding overspending.
Maintaining a spa requires diligent management. This requires having a good system to keep track of supplies and order when stock is low. It’s important to make sure that there’s always a backup budget in case of an emergency.
- Employee Retention
Spa employees, like clients, need to feel appreciated to stay. It’s difficult enough to work long hours standing and working with many clients. The situation sours when their management refuses to listen to them.
Schedule regular meetings with employees and put their feedback into practice. Ask employees about their career goals and ideas so they know they’re valued. Make sure that each employee’s payment reflects the service that they are putting into the company.
- Target Budgeting and Goals
A spa is a business. It needs to have financial and customer growth goals to continue to thrive. Keeping track of these goals shows where a spa business is succeeding and where it needs improvement.
A great way to start setting goals is to write down a mission statement. A mission statement is a reminder of the personal vision behind the goals. Keep track of sales data and budgets to constantly assess your goals.
Learn More About Spa Management
The Salon and Spa Leadership program at Health and Style Institute prepares students to become leaders in the spa industry. This 1,800-hour program trains students to become master cosmetologists and managers.
Call 1-844-94-STYLE for more information.
Learn more: