A strong personal brand has the power to turn a local cosmetologist into an influencer. Licensed cosmetologists are able to stand out and attract potential employers and clients when they utilize their brand.
Here’s a few tips to turn your cosmetology career into a global brand.
Create a Cosmetologist Website
Personal websites are essential to booking client appointments. Give the website personality and use it to show off services and past client work. Platforms such as Wix, WordPress and Squarespace make it easy to create a beautiful website.
Use business cards for your website and social media accounts. Business cards with your logo and colors are a great way to introduce clients to your brand.
Establish a Unique Selling Point
What makes you stand out as a cosmetologist? Find brand colors that match your personality. Make sure that your writing sounds like you. Have a personalized logo that matches your style.
Ask yourself these key questions to discover your cosmetologist brand:
- What makes me different?
- What cosmetology customers do I want to attract?
- How does my brand make my clients feel?
- What cosmetology services am I an expert in?
Have a Consistent Social Media Prescence
Social media is key to brand exposure. A tagline such as “The Atlanta Cosmetologist” establishes you as an authority in the industry. Add a link to your social media profiles to drive traffic to your website.
Posting regularly on social media is crucial to building a following. The highlights and story features should point out your specialties. Use well-lit photos to show off your work and add hashtags at the bottom of your posts to make it easy for potential clients to find you.
Become an Authority
Focus on the cosmetology services that stand out to your clients. Are you known for creating beautiful prom hairstyles? Share pictures of your client’s hair on Instagram to attract more clients. Wanting to become THE nail technician? Offer tips for maintaining beautiful nails on your website.
Creating a personal brand is a great way to grow your cosmetology career. Being an expert and established authority on hair products or skin care allows you to control which clients you book and which salons you work for.
Wanting to earn a cosmetology license in North Carolina or Georgia? The Health and Style Institute’s certified cosmetologist program teaches hairstyling, skin care, makeup, and other cosmetology fundamentals.
Call 1-884-94-STYLE for information on the cosmologist training program.