Makeup Artist School
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Tips to Become a Makeup Artist. Contact Health and Style Institute at 1-844-94-STYLE for more information!
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Winter 2024/2025 Makeup Trends


Makeup trends for this winter season are about bold colors, sparkles and having fun with texture. It’s time to go from muted tones to strong pink and classic red lips. Go for metallic eyeshadows and frosty finishes. Elevate your makeup with these trends and stand out during this season. Embrace Bold Pink Hues Forget the soft, pastel pinks of previous years. This winter, pink gets a daring upgrade with asymmetrical and organic shapes of bold color. Pink can be audacious and surprising. Some top makeup artists are recommending swapping your black eyeliner for pink to add a pop of color.

A women is applying a cream on her face
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Debunking Makeup Myths

The right beauty products can dramatically improve the appearance and health of your skin. Often, friends, relatives and social media influencers offer positive advice on how to shake up your make up routine for better results. Some of these tips can be valuable. Unfortunately, there are also many myths that, if followed, may generate rashes, acne, and blotchy skin. Today we’ll bust a few commonly believed makeup myths.   Myth #1: I Wear Makeup, So I Don’t Need Sunscreen Although some makeup products contain SPF, they won’t protect you as well as sunscreen. According to Penn Medicine clinical esthetician, Jeanne

Woman applying moisturizer
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Skin Types: What Makeup Artists Need To Know

Being a makeup artist is about more than just applying products. It’s about understanding the “canvas” for the art: the skin.
For makeup artists, having a solid understanding of different skin types is a prerequisite for the craft. Each skin type has its own characteristics and requires different care and products to ensure the makeup not only looks good but also promotes skin health.

Eyeshadow Pallet on a Black Case
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9 Reasons To Become A Makeup Artist

Being a makeup artist is more than just a job — you are in the business of boosting confidence and self-expression and creating memorable moments for your clients. Every day presents new opportunities to make someone feel more beautiful, confident, and special. Your job will be at the heart of the beauty and fashion industry, creating looks for photoshoots, fashion shows, weddings, and much more.

a woman had her makeup done by a cosmetologist
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Trends For 2024 Makeup Artists Need To Know

Style trends are always vibrant and evolving, and beauty professionals must evolve with them. The year 2024 is poised to unfold many innovative trends that will redefine the boundaries of makeup artistry. Here\’s are some looks that both established and aspiring makeup artists should look out for in 2024.

A cosmetology student is with a teacher cosmetology trainer
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Teacher Training Equips Students For Careers

As an instructor in cosmetology, barbering, skincare, or makeup artistry, it’s your responsibility to prepare your students for all aspects of the profession. Your teacher training should equip you to do more than just pass on technical skills. It should also equip you to prepare your students to enter the field confident, clear-eyed, and ready to go to long, rewarding careers.

Makeup Artist Certification in Greensboro, NC
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How to Start a Career as a MUA

Are you considering a career as a makeup artist (MUA)? You can pursue a professional career as a MUA with training. You may have the skills and dexterity to produce quality work. However, you may require training to gain professional and business skills to rank in the beauty industry. Here is how to become a

eye shadow swatches
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How to Use Social Media as a MUA in 2023

Social media has grown in popularity over the past few decades for good reasons. It offers a platform where businesses can promote their products or services and interact with audiences. To reap such benefits and grow your business as a makeup artist, you should understand how to leverage this marketing tool best. Read on to

Health and Style Institute Cosmetology School
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Long-Term Effects of Makeup

Wearing makeup for extended periods of time could harm your skin. Applying too much, specifically on oily skin, could block your pores or cause the development of blackheads and acne. While makeup can hide flaws and enhance your beauty, its long-term effects could impact you. With proper application and removal, you can enjoy creating beautiful

Woman Facing Mirror Applying Eyeshadow
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Train To Be an MUA

Have you constantly imagined becoming a makeup artist? Does the concept of working as a makeup artist put a smile on your face? Then consider a career as a makeup artist. The beauty industry offers a unique opportunity for you to help others find their best look to wear every day. It’s an industry that

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    Health and Style Institute (Main Campus)
    Four Seasons Town Centre, Suite 500
    Greensboro, NC 27407
    Phone (336) 885-3452
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    Health and Style Institute (Branch Campus)
    615 Ernest W Barrett Parkway
    Kennesaw, GA 30144
    Phone (770) 635-5750
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    Health and Style Institute (Branch Campus)
    2450 Piedmont Rd, Suites 300 & 100
    Atlanta, GA 30324
    Phone (404) 736-6777
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